• BoweryBoogie

Astor Place Hair Saved by Deep Pocketed Investors, Including its Landlord

Astor Place Hair was all set to close this week, concluding an impressive seven-decade run. The pandemic reduced customers and business plummeted. Thanks to an eleventh-hour cash infusion, though, the barbershop will stay put.

Indeed, news broke yesterday that a conglomerate of investors joined forces to raise the necessary capital. The group includes financier Jonathan Trichter, Mike Bloomberg adviser and former Hillary Clinton aide Howard Wolfson, pollster Jefrey Pollock, and gaming mogul Jeff Gural.

Gural actually owns the building, and according to the New York Post, waived the rent “for the time being.” The report also revealed that Trichter and Mayor de Blasio separately reached out to Gural to see how he could help stave eviction of the landmark hair haven.

“Nobody wanted to see it closed,” Gural told the Post. “They’ve been a great tenant.”

“It was a team effort to keep Astor open.”

Astor Place Hair opened circa 1946 at 2 Astor Place, and once occupied several floors. Rising rents forced owners John and Paul Vezza to consolidate the business in the basement in 2004.

The Vezza brothers are third generation owners.

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